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Share The Force
To help launch the highly-anticipated film, Star Wars: The Force Awakens, Guild partnered with Deutsch LA and their client, Target, to “Share the Force” at LA Live prior to the film’s box office debut. Custom built fixtures and display cases were housed in “Galactic History Domes” where consumers were fully immersed into a true Star Wars experience. Over 700 action figures were combined to create dramatic retail fixtures and a step and repeat, which was a much talked about anchor piece for the entire experience!
Project
Share The Force