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Super Bowl 50 Mint
Guild built and installed several elements for the Nike Sportswear takeover at the historic Old Mint Building in downtown San Francisco for Super Bowl 50. Upon entering the venue, guests were greeted by a 12' ft tall partition constructed using Nike branded footballs, in addition to a half-ton gold printed plinth. After migrating their way throughout the environment, attendees passed through the "Gold Brick Vault", which featured an impressive gold shoebox wall, a stack of Nike branded gold bricks, and an enticing brief case holding the latest edition of the Nike Air Speed Destroyer shoe – all elements fabricated and installed by Guild along side production firm, Production Glue. To further feature the Nike Air Speed Destroyer within the environment, Guild designed and built several “shattered glass” display cases. The activation saw over 100,000 guests over the weekend celebration and amassed millions of impressions across social media.
Project
Super Bowl 50 Mint