Creative collaboration keeps our industry in constant motion. In a collaborative effort between Urban Outfitters, Adidas Original, and Jason Woodside, Portland-based creative agency, Roundhouse, designed an immersive brand experience in UO’s popular Space 15Twenty (LA) and Space Ninety8 (NYC) concept stores to commemorate the launch of Adidas’ Blue Collection. Roundhouse enlisted Guild to fabricate and install their creative concepts and designs. The 6-week pop-up spaces insinuated local design flair by incorporating art, music, and culture that is known to the local markets. The result was a well-executed environment with elevated design that benefited multiple communities.