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Dior VIII NYC Launch
The launch of Dior VIII - titled for the 8th of October 1946, the date of inception of the Christian Dior couture house - required an elegant, yet innovative North American launch for their most collected timepieces. Guild conceptualized and produced a thought-provoking environment that transcended time while chronicling the label's legendary history and communicating its intended future.
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Dior VIII NYC Launch