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DUNK LUX
To commemorate the 2015 NBA All-Star weekend in NYC, NikeLab opted to continue to build enthusiasm of the festivities by transforming their 21Mercer & Dover Street Market locations in to a living homage to the sport. Guild and design studio, Doubleday & Cartwright, collaborated to celebrate the release of the Nike Dunk Lux and the release of other Nike collections to honor Black History Month, by adopting a clean black & white display concept that reflected the collection’s aesthetic – an apex of where sport, science, and design meet.
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