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NikeLab partnered with Japanese fashion house, sacai, to bring reinvention to the Nike apparel classics. Guild provided the environmental design and build expertise along with neon, wind, and other earthly elements to make for the ultimate shopping experience at Nike’s 21M location. Via stunning imagery and an eye-catching window installation, the entire environment created many shareable moments for those who walked-by and/or shopped inside the store.
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Discipline
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SACAI
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