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NIKE SANTA MONICA
In Spring 2015, Nike reopened its brand experience store at Santa Monica Place on the Third Street Promenade. The elevated interior of the retail space reflects a stronger design aesthetic that lends to more natural nuances via lighting and materials, ideal for Southern California. Guild designed, built, and installed a custom “Just Do It” fixture using reclaimed gym floors. This anchor piece communicated Nike’s constant message of athleticism, while providing an intriguing visual that demonstrates Guild’s profound eye for gravitating design.
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NIKE SANTA MONICA
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