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TargetStyle
Guild partnered with creative agency, Mother NY, to bring the page’s of Vogue’s September 2015 issue to life as part of the glossy’s advertorial partnership with global retailer, Target. During NYFW, Guild converted the 9,000 sq. event venue, Cedar Lake, into a physical wonderland of the Target x Vogue advertorial. Equipped with life-size cutouts of the campaign pages and other larger than life embellishments made using Target products, the venue provided the perfect setting for celebrities and fashion influencers to mix and mingle. The space was made complete by a Guild designed and built merry-go-round that had party goers on rotation throughout the night.
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TargetStyle